3 ways to kill your brand
In the world of entrepreneurship, everything happens as fast as possible and most people accustom themselves to that speed. Success comes to those who can adapt to the changing marketplace as quickly and effectively as possible and find the trends that are coming up. Slowing down will mean that someone can take your place and take away your potential profits.
Now let's look at it this way. When you're developing a corporate or even personal brand - you don't have to rush as much. Do it right and in a measured way. We live in a modern world where almost anything is available and in a few moves. Everything is constantly changing every day. Think about taking your time if you want to build a strong brand.
Putting time into a brand can be a long and boring process. Of course, it's not as much fun as jumping in headfirst, which many preppers like to do.
So let's think about why getting your brand right means so much.
If the blueprint is weak, the building will collapse
When the brand develops, it will have to dictate every decision you make related to business development. If your brand is strong, you will have the ability to spend a lot less time. You don't have to constantly make sure your audience likes your decision if you decide to change something, because you'll already know what made people love your brand. Every business decision will come naturally and will likely come to you almost by itself.
That means you'll be able to grow more efficiently and faster. You'll be able to outperform your competitors whose brand is weaker than yours.
You'll be able to know which media space is easiest for you to work in. You'll be able to see what content is easiest for your customers to consume and what forms they're used to.
When your competitors stumble and look for an opportunity to catch on, you'll already have a solid foothold in the form of a recognizable brand. Customers will come to you simply because they are close to your values and the way you market yourself.
Often, many companies put off creating a brand because they simply don't understand the meaning of the word. Some just can't answer what it is. Product or platform? Shouldn't you just stick a logo on your product and you're done?
Your brand is more than just a sticker on your product
When we talk about a brand, the sticker, fonts and slogan are the last thing we should be thinking about. People need a story. Who are you as an individual? What made you start your own company? What does entrepreneurship mean to you? Perhaps your company is doing something that others aren't? What are you struggling with and what problem are you willing to solve? How do you see your organization growing in 3 years, 10 years, 15 years? What are your customers' opinions right now?
Questions like these will help your brand take hold. This will create a blueprint for you to use to create something really grand. You'll have a ready-made blueprint that you can follow.
Initially, you should have a strategy that will be based on your story. And all this will be followed by websites, fonts, logos, media platforms, marketing, sales, and customer service tactics. If you do the opposite, you'll just have a bunch of tools that you don't know how to work with and don't know what you want to get to. You will throw yourself into the marketplace not knowing what you can offer to your customers, and there will be a huge number of competitors around with the same problems.
In tough times, your brand can guarantee your strength. Your team should always be focused on what really matters. The brand will help you recover from some mistakes and give you the opportunity to reconsider some decisions so that you can study the blueprint again and get it right.
Personal brands are no exception
A well-designed brand is just as important for those entrepreneurs who are betting on their personal brand. If you are a charismatic leader and want to run your team and company, the same rules work for you as they do for a regular brand: know how to use your best qualities, know your story and the value you give to others.
Of course, some differences are present. First of all, your personal brand should not interfere with your personal life. Your personal brand should remain you. At the very least, let it be the part of you that you apply to your professional life.
Creating a personal brand can be very difficult, because you need to be honest with yourself and with the people for whom the brand will be intended. How do you want to present yourself? I suggest you to be true and open, because if you build your personal brand on false qualities and beliefs, sooner or later you will find it difficult to live with such principles, and it will all fall apart.
If you yourself do not have a sparkling sense of humor, you should not create a brand built on it. If you're trying to show that the public's opinion matters to you as much as possible, then don't ignore it if people want to give you feedback. Your audience will sense either way if you're trying to trick them. Try to choose principles for yourself that you can easily follow.
The potential audience should not be disappointed. If they choose you, they are hoping for your consistency. Remember: audiences don't just choose you because you can provide a product. People want to have a dialogue with you, people want to be involved in something bigger, and they hope to see something in your brand to follow. If people want to fight for the environment, they're willing to use those brands that cause the least amount of damage to nature. A person is perfectly comfortable giving up on your brand if you stop following the principles that got you to the top. That said, don't forget that the brand can give you an extra chance to get better. If you had some mistakes during your development, the client will be willing to forgive you for small mistakes, as long as you did not go off course. Your reputation will work for you.
All personal brand builders must live up to the strategy they have defined for their brand. If the strength of your foundation is initially questionable, then absolutely everything can collapse, burying you as well.
It will take a long time to build a strong brand. You want to create something that outperforms the competition. Of course, if you already clearly see a plan you're going to follow, go for it. But don't forget to think it through.
Was this article helpful?1 Posted by: 👨 Delmar H. Powers