This video technology is radically changing the advertising industry
There's no question that video is one of the hottest trends in advertising today. In fact, digital video advertising revenue is predicted to reach $5 billion by the end of this year and $13.3 billion by the end of 2020.
As the demand for video ads grows, advertisers are finding it difficult to get their hands on premium video inventory such as pre-roll, forcing both advertisers and publishers to seek new ways to make revenue and build brand loyalty. Enter Outstream video ads.
With limited, high-in-demand video ad space, Outstream continues to grow in popularity. Unlike pre-roll, Outstream ads don't rely on a windows player to run - video ads simply play at natural breaks within an article. If a user scrolls away, the ad pauses. If the ad is watched all the way through, it disappears and the reader can continue browsing the original content, making it far less obtrusive to the user experience.
"Overall, on each side of the marketplace spectrum everyone is looking to create more intuitive experiences for consumers," says Stephanie Gaines, vice president of corporate marketing at YuMe, a global audience technology company. "Consumers welcome experiences that are native and intuitive."
YuMe recently expanded its product offering to include Outstream video ads. Unlike its competitors, YuMe offers advertisers and publishers interactive video products in both in-stream and Outstream formats and the ability to buy both directly and programmatically.
"The goal of YuMe has always been to build products that the market needs ... our products aim to optimize the value of our audience's screen and the value of every impression," says Gaines.
Publishers can now diversify and free up inventory by selling Outstream programmatically and, in turn, better reach their target audience through native advertising.
"It's no longer about editorial; advertising; publisher; brand. The worlds are merging in every part of that spectrum. Outstream, which is more intuitive, speaks to that." Ultimately, Outstream is improving the way advertising is executed and consumed, giving publishers and advertisers the opportunity to earn higher revenue while giving users a smoother experience.
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